"WHAT IS THE WEIGHT OF A BOX?" CAMPAIGN THAT MAPA360 DEVELOPED FOR ONTIME LOG TO CELEBRATE THE COMPANY'S 10TH ANNIVERSARY

In order to reposition the company in a challenging time, MAPA developed the campaign “What is the weight of a box?”, in a project that involved services in the agency’s 360 concept, that is: advertising and publicity, public relations with the media, in addition to digital.

The campaign was triggered by the care that the company gives to deliveries and showed that, while most logistics companies focus on operations, literally on the weight of the boxes, OnTime Log sees a possibility in every order. The company therefore uses the signature “OnTime Log. Out-of-the-box logistics solutions”. Starting from the creation of a concept that presents the “new” OnTime, MAPA360 unfolded the internal and external communication pieces in various ways.