"MADE FOR MOMENTS" CAMPAIGN DEVELOPED FOR THE MOST CONSUMED AND LOVED FRENCH WINE BY BRAZILIANS, THE ROSÉ PISCINE.

With a proposal that invites the public to bring Rosé Piscine to the moments that precede the good times, MAPA360 positioned the best-selling French wine in Brazil in the market in 2018 and 2019, consolidating its prominent role.

The moments that precede the good times are always the most memorable. You know that moment when you’ve just received a gift and you’re about to open it? That split second when your lips are about to touch the lips of that person you’ve been lusting after all night? Just imagining it, you can feel all the energy. And Rosé Piscine was tailor-made to accompany these moments. Live the best of life with Rosé Piscine!

Another 360º client that started with the creative advertising campaign and expanded to the public relations and digital fronts to further carry the brand’s aspiration. In parallel, many activations in relationship events and partnerships with influencers and celebrities. All this with a visual identity redesigned by MAPA360, which featured a new website, new packaging, wine coasters, party cups and stationery in general.