"LIFE IS NOT ALWAYS FAIR... BUT OUR PRICES ARE!" SIGNED CAMPAIGN FOR BURGER X CLIENT

Imagine a new customer who arrives with the following slogan: “It’s awesome! Very good and cheap”. At the same time that the challenge was to create pieces and content that brought an acid humor to the table, we could not forget to be very careful not to stir up a crowd of “haters”. A great challenge… And we loved it! Escaping from common sense, MAPA presented the campaign “Life is not always fair… But our prices are!” featuring everyday insights, which practically everyone has experienced, but wishes they hadn’t, and alluding to the great prices at the hamburger restaurant.

The project involved advertising and digital marketing activities, the latter with an aggressive strategy that contributed to the substantial growth of the company’s online sales via Rappi. In 2020, the account will be 360º, with the entry of public relations and media activities, in addition to the expansion of the account, with the arrival of new brands (products) of the group.