The world believes that looking ahead is the secret to success.
And, truth be told, they even have a point.
They want to be lions, focusing on their target and fiercely pursuing it.
But often, something unexpected prevents their claws from reaching the coveted goal.
That's when they discover that looking forward is not always enough. .
However, there is another species, more versatile and cunning. This one carries all the focus and determination of a lion, with the breadth of a 360 vision. .
It masterfully adapts to all scenarios and has an unparalleled precision in its movements.
It is the earth lion, known to all as the chameleon.
In a world full of lions, we choose to be chameleons.
In a gourmetized age, we offer handcrafted digital products. An active delivery and not a bunch of numbers.
We learn about your world, leverage your perspectives and personalize them with our creative touch.
From press events to press trips, we are always connected and looking for the best opportunities. After all, we are chameleons, but we don't eat flies.
Charismatic and adapted to any environment, our chameleons are always identifying opportunities for our customers.
Our team of chameleons is always ready to adapt and surprise each client with the solutions found and the results achieved. After all, challenges are our fuel! With precise movements and 360° vision, we have built some successful cases. Let the adventure begin! Come for a walk in our jungle and discover a little more about the work of these amazing animals.
THE ACTIVATION CONSISTED OF A SET BUILT IN ONE OF THE ROOMS OF THE SEPHORA HOUSE, WITH AN ARMCHAIR AND TWO GUITARS (1 FENDER AND 1 GIBSON), GIVING PEOPLE THE POSSIBILITY TO TAKE CREATIVE PHOTOS AND USE THEIR IMAGINATION A LOT.
THE SEPHORA HOUSE, IN ADDITION TO BEING AN ENTERTAINMENT VENUE THAT PROVIDED GREAT EXPERIENCES AND UNFORGETTABLE MOMENTS, WAS ALSO CREATED TO BE A STARTING POINT FOR PEOPLE WHO WENT TO THE LOLLAPALOZA FESTIVAL TO GET DRESSED AND GET READY TO ENJOY THE FESTIVAL.
The event was held in a mansion in the Alto da Boa Vista region, in São Paulo, from March 22 to 25, and was attended by special guests, including digital influencers, celebrities and print media.
THE ORGANIZERS ESTIMATED UP TO A THOUSAND DIFFERENT PEOPLE PARTICIPATING IN THE FOUR DAYS OF ACTIVATION. WHEN SOMEONE TOOK A PHOTO, THEY RECEIVED A COUPON TO COMPETE FOR ONE OF THE TWO PRIZES DRAWN ON THE LAST DAY OF THE EVENT (MARCH 25). IN THE 4 DAYS OF THE EVENT, 420 COUPONS WERE FILLED OUT FOR THE DRAW, 51 POSTS ON INSTAGRAM STORIES AND 61 POSTS ON TIMELINES, TOTALING ABOUT 75 THOUSAND LIKES AND MORE THAN A THOUSAND COMMENTS.
The MAPA360 team, in partnership with the RCD Hotels team, participated in the event over the four days, with the aim of encouraging and strengthening activation, encouraging people to share their photos on Instagram with the predefined hashtags.
SERVICED SINCE 2017, THE RADISSON VILA OLÍMPIA IS A RADISSON INTERNATIONAL HOTEL. LOCATED IN THE HEART OF SÃO PAULO, IT HAS A HIGH BUSINESS FOCUS, TARGETING EXECUTIVES, BUSINESSMEN AND PEOPLE WHO VISIT THE REGION DURING THE WEEK, IN ADDITION TO A LEISURE PUBLIC ON WEEKENDS. WITH A WORK TOTALLY FOCUSED ON DIGITAL, THE CHALLENGE INCLUDED STRENGTHENING THE BRAND IN THIS MEDIUM (SHARE OF MIND) AND CONSOLIDATING THE BRAND IN THE ONLINE CHANNELS.
WITH A STRONG WORK IN SOCIAL NETWORKS (FACEBOOK AND INSTAGRAM) TOTALLY ORGANIC (WITHOUT INVESTMENT IN MEDIA), MAPA360 IMPLEMENTED, AIMING TO OPEN AND/OR EXPAND RELATIONSHIP CHANNELS, STRONG PARTNERSHIPS WITH DIGITAL INFLUENCERS.
AMONG THE RESULTS IN 2019, 10 INFLUENCERS WERE IN THE VENTURE, IN ADDITION TO HIGH ORGANIC GROWTH ON PAGES AND A REACH OF HALF A MILLION PEOPLE IMPACTED BY PUBLICATIONS.
WITH THE FRAMEWORK OF FRENCH ARTIST LUCAS BEAUFORT