"A COMPLEX DREAM" CAMPAIGN DEVELOPED FOR THE LARGEST THERMAL WATER COMPLEX IN SOUTHERN BRAZIL.

With a proposal that brings the environment of social networks into the pages of printed and OOH magazines, the MAPA360 campaign for the resort aims to increase the share of Jurema Águas Quentes among young people, couples and families looking to discover a complete leisure facility, in a destination that pleases everyone.

MAPA360 brought a new creative advertising plan, right at the moment of inauguration and consolidation of the new product Jardins de Jurema, the second facility of the complex. Other communication fronts such as public relations with national influencers and celebrities were contemplated, in addition to strengthening digital marketing with an aggressive short and medium-term sales campaign, with digital ads and inbound marketing.